Apple get first place for the second year in a row
New award for Apple and we have already lost count of how many have received in recent years. This time the Cupertino-based company has to repeat as first classified in the list of Best Global Brands of the Interbrand firm.
This list ranks the most important brands in the world and, like last year, Apple has achieved first place with a significant growth in the value of its brand.
Specific, the mark of Apple It has a value of 118.863 billion dollars, a growth of 21% compared to last year. Secondly we find Google, the Mountain View brand reaches a value of 107.439 billion with a growth of 15%. The third best ranked brand is, of course, Coca Cola with a value of 81.563 billion dollars, a huge difference with the leading brands.
Google and Coca Cola accompany Apple as the three best global brands according to Interbrand
If we continue down the list we see other very popular brands. IBM ranks fourth with a value of 72.244 billion dollars, a drop of 8% compared to last year. The fifth ranked is Microsoft with a value that has grown by 3% and now reaches 61,154 billion dollars. The sixth classified may be unknown to many, it is General Electric, a US conglomerate that operates in many different sectors, which reaches a value of 45,480 million dollars. Samsung, the top rival of Apple At present, we are in seventh place with a brand value of 45.462 billion dollars.
The list goes on and extends exactly to 100th place. 100 well-known brands in practically all over the world and among which we find companies from practically all sectors: food, technology, entertainment, cars, fashion, drinks, etc, etc …
The CEO of Interbrand, Jez Frampton has commented, as we can read in iDownloadblog:
Apple and Google have had a meteoric rise of more than 100 billion dollars and is a true testimony of the power of building a good brand. These leading brands have reached new summits, both in terms of growth and in the history of the best global brands, by creating experiences that have no cracks, contextually relevant and creating a global ecosystem of integrated products and services, both physical and digital. .
It seems that for the CEO of Interbrand the way in which Apple and Google are developing their business is perfect and that the care around their brands is helping them grow at a much higher rate than what they would achieve separately.