Bandai Namco sees in Stadia “an opportunity and a way to reach more consumers”

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Google Stadia It is one of the most striking bets of the video game industry for this 2019, and it is that it changes the classic console conception for a streaming service. There are few video game developers and publishers who have already confirmed their interest in the platform and are currently collaborating with Google to bring their works to this new service. And among them is Bandai Namco, which although it has only confirmed Dragon Ball Xenoverse 2, claims to be interested in continuing to support Stadia If the public reacts well.

It was in an interview granted to the portal MCV where Hervé Hoerdt, vice president of marketing of Bandai Namco has explained that “we have been swimming in the same pool for years and this pool is made of 200 or 300 million people, and obviously the idea of ​​being able to reach 2,000 million people or more tomorrow is really exciting. " “I think this is also the reason why he is attracting so much money from the industry right now. People are confident that the video game market will grow even more. So we see this as an opportunity and a way to reach more consumers".

"We have Dragon Ball Xenoverse 2 that will reach Stadia but also there are more projects on the way. Not in the first round, but there will be three or four rounds in the next few years so we will have some games there and I think it is important for us to make this bet and see how it goes, ”explains Hoerdt. “We also need to invest in different content. If we think of India or Africa, they have smartphones instead of consoles and computers. And they won't pay 60 euros to play Tekken on a smartphone So we must think of different ways to develop the games, maybe with a free start, I don't know. […] It's a challenge but it's interesting. "

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Bandai Namco sees in Stadia “an opportunity and a way to reach more consumers” 1

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On the other hand, Hoerdt has talked about Epic Games Store, stating that from Bandai Namco they are open to take their video games to this store as long as an exclusivity contract is not mandatory. “Epic is another store. It is fantastic, they have a lot of strength and users, the business model is attractive to us because it offers most of the benefits but its interest is, if I'm not mistaken, exclusivity. And that clashes with our vision. We want our content to be available to as many fans as possible. I don't think we will reach agreements with Epic in the short term, as long as we maintain this strategy. But of course, if they are open to it, we will go“, Says Hoerdt.

Bandai Namco sees in Stadia “an opportunity and a way to reach more consumers” Víctor Rodríguez

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