Xiaomi is back in Brazil, or nearly so. In fact DL, a company hitherto focused on the computer and tablet market. has entered into a partnership with Xiaomi and will represent the company in Brazil. DL's focus is on developing the Brazilian market as a whole, reaching new audiences, which goes far beyond Mi fans – who are already used to buying cheaper directly from China.
We were at the launch event, and in this video we will talk about the backstage of this return, the company's challenges, Brazil cost, gray market, local manufacturing and about the recently launched Xiaomi model store in São Paulo. Jacson Boeing (@jacsonboeing), who talks about the difficulty of developing the business locally having to face friendly fire, with sellers in the Free Market and Amazon Marketplace selling the smartphones much cheaper than on official channels.