According to a leaked internal email, Google decided to suspend plans for this year's April Fool's Day.
In the past, Google marked the event with detailed pranks and Easter eggs.
Since people trust Google for information on the coronavirus pandemic, this is not a time for jokes.
Lorraine Twohill, Google's chief marketing officer, explains in a note received from Business Insider:
“Our current highest goal is to help people. So let's save the jokes for next April, which will definitely be much brighter. We have already halted all of April Fool's centralized efforts, but note that there may be smaller projects in teams that we are not aware of. Put that effort aside and make sure your teams pause all of your programmed jokes internally or externally. "
It would not be advisable for the entire network to follow Google's lead in this regard.
Trying to fool April in the midst of a global pandemic is not the best way for a brand to represent itself.
What was considered tasty just a few months ago can harm people today.
A look back at Google's innocent jokes
As Google celebrates this year's April Fool's Day, let's take a look at some of the latest Easter jokes, slingshots, and eggs.
Google SEO jokes
In 2018, Google tried to stop one in the SEO community with a manual "crawl" button in the search console.
Just use a sitemap file for normal crawling and indexing. Use Get as Google to send individual URLs. But if you just want to click "Follow Up", we will never let you down.
➡️ https://t.co/uoaCWUIrap ⬅️ pic.twitter.com/OyyDZJ5z8V
– Google Webmasters (@googlewmc), March 31, 2018
The ability to allow Googlebot to crawl a site at any time is a feature that SEOs would love.
Unfortunately, that was too good to be true, as clicking the "Follow me again" button would only lead to Rick Rolled.
Where is Waldo on Google Maps?
Google once turned Google Maps into a Where’s Waldo game to celebrate April Fool’s Day.
It was one of the rare situations where a real multi-level game could be played on Google Maps.
This game was a hit at the time and it's something that people are still looking for, believe it or not.
Google's prank is counterproductive
Google went wrong in 2016 when a button was added to drop the microphone to Gmail.
Unlike the fake "Restore" button in the search console, the "Micro Drop" button really worked.
As part of the joke, the "Send + Archive" button in Gmail has been replaced by the "Send + Leave Microphone" button.
Clicking the button adds a GIF where a minion is moved to free a microphone.
This joke was not well received as many people accidentally attached Minions who put the microphone in serious emails.
WHAT DOES UNFORGETTABLE KNOW FOR APRILFOL, WHAT COULD BE ERRORS Pic.twitter.com/Maw8a6VUSA
– Andy Baio (@waxpancake), April 1, 2016
When Google acknowledged its mistake, it apologized and left in a few hours:
"It seems we were joking this year. 😟 Due to a bug, the Mic Drop feature accidentally caused more headaches than laughs. We are very sorry. The feature has been disabled. ”
Google will surely avoid another mistake by putting jokes aside this year.
Source: Business Insider
What was Google's most notorious April Fool prank?
Gmail's 2016 'mic off' button is generally considered Google's most famous April Fool joke.
What is Google doing for April Fool's Day this year?
Due to the corona virus pandemic, Google isn't planning any of its usual April fools for 2020.