Guerra: Tesla will have to compete with VW for a cheap electric car

by Kelvin
Guerra: Tesla will have to compete with VW for a cheap electric car

Electric cars are still expensive, a factor that hinders the growth of the segment. But this situation may start to change soon, as Tesla and Volkswagen, market leaders in the category, plan to produce cheaper models, with starting prices between US$25,000 and US$30,000 (from R$133 thousand to R$ $160k, at the rate of the day).

In the case of the German automaker, the news must come from a project entitled “Small BEV”, as reported by Reuters this Friday (27). The “small electric vehicle” is VW’s bet to meet the strictest climate regulations in the European Union, which are to come.

In order to have a more affordable electrified vehicle and boost sales, the company is developing a 100% electric-powered model the size of the Polo. According to the publication, the price will be in the aforementioned range, making it cheaper than the ID.3, released in September, which starts at US$34,000.


The company set a goal to increase the share of sustainable models to 60% of all its global production by 2030. To do so, it must invest US$ 86 billion over the next five years, producing 1.5 million units electrified in this period.

Tesla plans to launch in three years

While Volkswagen did not provide further details about its new project, keeping the design and launch date a secret, Tesla has already announced when it intends to start selling its cheap electric car: in three years.

During the announcement of the novelty in September, Elon Musk said his automaker will make an “attractive $25,000 electric vehicle that is also fully autonomous.” In addition to being more compact, the car must offer greater autonomy.

The reduced price and better performance are due to the new battery cell developed by the brand, which will likely provide a range of over 320 km with a charge for the vehicle.

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