Whatsapp has become the most used free Internet messaging service in the world, a fact that has attracted the attention of digital marketing specialists for a long time. The only problem I had was that in this application you could not pay sponsored ads, but this will no longer be a problem by 2020.
When Facebook announced that Wasap was also going to have service for advertisers, publicists and marketers rubbed their hands. Fortunately, this platform is so simple to use, that anyone can plan a campaign without being a professional.
If you are starting your venture and once in WhatsApp the perfect channel to attack your customers with greater purchase potential, then continue reading us. In this article we are going to show you everything you need to know about marketing in this social network to apply it to your business..
What is WhatsApp Marketing and what do these strategies work for?
WhatsApp Marketing is understood as all those advertising strategies that run said application. Some time ago the platform did not have much potential since it was something of very intimate use, but since its acquisition by Facebook Things have changed completely.
Currently we can do much more than send and receive text and multimedia messages. Now we have the states, that although they are a very simple concept also They have a lot of potential to create content that attracts the attention of users around your brand.
But nevertheless, Marketing in this social network is not as easy as applying it to others such as Facebook, Instagram or YouTube, since in order to have direct contact with a user we must have their telephone number, which is a very personal data that not everyone is willing to share.
In addition, we must have much more tact with our strategies, since if we get to suffocate our contacts with a lot of advertising content they will easily block us. This creates a scenario in which we have to be very intelligent, but if we succeed, the number of customers we can get is exceptional..
What is Whatsapp Bussines and how is it different from conventional?
Whatsapp Bussines is the living proof that Facebook You want to turn this platform into a gold mine for entrepreneurs. It is an application that companies can download to obtain a company profile or public figure, which in turn gives you access to a huge amount of tools to interact with your audience.
With Whatsapp Bussines you will have access to mechanisms to create automatic responses, schedule status updates and spread messages among all your contacts. But this is only for now, because when the sponsored ads program starts in 2020, several more tools will be added to this Swiss army knife created by Facebook.
So if you want to start developing marketing strategies on WhatsApp, The first thing you should do is download and create a bussines profile that gives you access to everything we've mentioned before.
What aspects should we consider when conducting an advertising campaign on Whatsapp?
If you are a Wasap user, you are more than likely to understand that this is not a social network similar to any other. This is important because if we do not understand what this platform is, without a doubt all our strategies will be condemned to the resounding failure.
Therefore, when advertising here, it is important to consider certain aspects:
The first thing you should be clear about is that this is a very private social network, in it you only interact with the people closest to you. The main purpose of this app is to be able to maintain a direct and effective communication with our closest friends and family, and at best with work or study partners.
Nowhere in any head of the user is the idea of having the contact of a company, or at least not among the priorities. Therefore, if you want to earn a place among the contacts of a potential client, you must bring real value to your profile and your life, otherwise they will not worry about migrating your contact when they change their smartphone.
There are no sponsored ads
Facebook announced that by 2020 it will be possible to pay for sponsored content in its Wasap messaging service. So for now we will have to play the old school style to increase our contact database. In addition, people are more than likely to reject this initiative because of what was explained in the previous point; This is not to buy anything, but to talk with friends, family and acquaintances.
This will force you to use other types of strategies to reach the largest possible audience with your content. Later we will share some you can apply to make your contact portfolio fattening as you wish.
Database of potential customers
Returning to what was said before, to be successful in Wasap it is necessary that you get a good amount of contacts. So that Your first mission is to make a database of potential clients, and then share all the content you have to enhance your image as a brand.
Objective of the strategy
It is clear that everything that is accompanied by the word marketing has the objective of selling something. But nevertheless, in WhatsApp the goal should not always be to get a sale directly, but rather as a stage of your sales funnel.
A sales funnel is the different stages through which you pass your audience from when you get their data until you get them to buy you something. In this structure WhatsApp plays an important role because it is a direct contact with the potential client, so it will always be at the final levels, but also in the after-sales, as a tool to provide customer service.