IDC Brazil study points to slight growth in computer market

by Kelvin

The Brazilian computer market grew 0.3% in the second quarter of 2019, according to the IDC Brazil PCsTracker Q2 / 2019, study of IDC Brazil. In the period, 1,448 million machines were sold, which generated revenues of R $ 4.1 billion, a 12% increase over the second quarter of 2018.

“GDP rose 0.4% in the second quarter compared to the first quarter, and 1% over the same period in 2018. Despite the higher than expected growth, the economic recovery remains slow, caution continues to dictate the pace of business and consumer purchases, and growth rates in computer sales balanced with the economy”Says Wellington La Falce, market analyst at IDC Brazil.

The corporate market, for example, was up 2% in the second quarter of 2019, with sales of 536,000 machines, 290,000 desktops and 246,000 notebooks. According to La Falce, the banking and manufacturing sectors contributed greatly to this movement.


In retail, growth from the second quarter of last year was lower – just 0.5% – but quite positive from the first three months of 2019, which had fallen by 8%. Between April, May and June this year, 912,000 computers were sold, 141,000 of which were desktops, up 12% from the second quarter of 2018, and 771,000 notebooks, down 1%.

“The gamer market has been proving important since last year and has grown even bigger this year, helping the desktop segment grow, ” explains the IDC analyst. In terms of prices, desktops were 14% more expensive and notebooks 8%, bringing average prices to R $ 2,150 and R $ 2,670, respectively. “The dollar rose sharply and halted consumption, which had been hurt by high prices since the second half of last year.”Says La Falce.

For the second half of 2019, IDC Brasil's projection for the desktop market is for growth of 6% and sales of 350 thousand more machines than in 2018. On the other hand, notebooks should suffer a slight retraction in the semester, with sale of 15 thousand less machines.