IKEA has just announced a boost on its connected objects – products that enjoy growing success like Trådfri bulbs and Symfonisk speakers at a price softer than the competition. Home Smart, its connected home division, now has a dedicated unit within the group – and IKEA announces "significant investments" to "accelerate development".
Credits: IKEA + Phonandroid
IKEA continues its transformation after putting a foot in connected objects: the furniture giant has announced in a press release that its connected home division, called Home Smart, is at the heart of investments and now enjoys a " business unit "within the IKEA Group. The world leader in furniture has been investing in connected objects since 2012 with some success. We can talk about the range of connected light bulbs and Trådfri connection bridge – alternatives compatible with the ecosystem of Hue bulbs, but for a fraction of the price of Philips products, from € 9.99.
IKEA announces acceleration in connected objects at low prices
More recently, IKEA has launched connected speakers called Symfonisk, a partnership with Sonos audio equipment manufacturer. IKEA says it wants to "continue to offer products for a better life at home" and "explore" for that "products and solutions beyond conventional furnishings". Peter van der Poel, Range and Supply Manager at IKEA explains: "We decided to invest significantly in Home Smart within IKEA to accelerate development. It's the biggest new business unit we've put in place since the launch of IKEA Children. "
Read also: Ikea will launch a line of accessories for gamers
The firm says it has established "strong relationships" with "major" digital companies and says "to become a recognized player in the connected home and innovation space". A context that now justifies an increase in investments. Home Smart will now work with all other departments in the group – and "drive the digital transformation of the IKEA range" with "increased diversity of smart products for the greatest number". And Home Smart manager Björn Block concluded: "This is just the beginning".