PostTrak, the film research service, indicates that the most frequent age group in cinemas today is between 18 and 24 years old. The number is mainly surprising because it was so much smaller 7 years ago, when young people accounted for only a quarter of all ticket buyers.
According to the data, only 11% of the general audience that goes to the cinema is over 55 years old. It was also recorded, using 1.25 million consumers in 1,002 films as a base, which 34.4% said they often watch movies on streaming services and on television.
For Paul Dergarabedian, senior media analyst at Comscore, owner of PostTrak, the number of home viewers is proof that cinema and Platforms like Netflix can coexist seamlessly, as you don't have to choose just one of the options. According to him, there is a group of dynamic people who seek entertainment and do not care much where they will find the desired content.
The analyst, according to the portal points IndieWire, also predicts that companies like Disney, which owns about 40 percent of the world's box office, will work to increase the connection between their streaming platforms and their big screen movies. In the case of Mickey's house, we should see a strong connection between the Disney + series and the off-camera movies.
Movie theaters are still a place young people visit and should remain for a long time to come. This year we saw Avengers: Ultimatum become the biggest box office of all time, with much of its audience made up of younger people. The Lion King, Captain Marvel and Spider-Man: Far From Home were also highlights, reaching the house of the billion.