We interviewed the largest delivery apps to find out if the Zero Waste concept is consciously applied in Brazil; check out what each company answered
Styrofoam for hamburger, plastic pot for acai, a straw for soda, and a bag for delivery. You can't forget about 20 mustard and ketchup sachets. Thus is formed the chain of delivery – with excess plastic, which will subsequently be disposed of irregularly. Just thinking about changing this and other habits, which people adhere to Zero Waste concept (or Zero trash, in English).
Derived from petroleum, plastic is cheap, durable, functional and environmentally friendly. Brazil is the fourth largest producer of plastic waste in the world. The South American country generates 11.3 million tons per year and recycles only 1.28%. The United States, China, and India top the list with worrying numbers: 70.7 million, 54.7 million, and 19.3 million tons, respectively. The data were released by the environmental NGO. WWF. The pressure on plastic bags and straws was the first step towards reduction, and now the debate is over the exorbitant use of this material in health services. Delivery apps of food.
Zero Trash Concept
You buy a shampoo, throw away the bag, the invoice, the box and the packaging of the product when it is finished. To many people it may seem like normal practice, but it is not. The concept Zero waste (Zero Trash) It consists in reducing – or even eliminating – the generation of waste that will later be mixed improperly (such as recyclables, organics and tailings). For this, the movement follows four fundamental pillars: that of rethinking, reusing, reducing and recycling. Based on these assumptions, the individual refuses plastic straw in restaurants and deliverys, avoids sachets and bags, makes compost, gives chances for bulk food, uses its own cloth napkin, among other habits, in order not to produce garbage indoors and out.
Adopt the model Zero waste It is much more than a style, it is a concept of life, in which the person and the organizations in which they are inserted begin to reflect on the waste we generate, its proper disposal and measures that stimulate new forms that replace plastic, with example. Given this, some actors are responsible for promoting this concept, they are: the industry, responsible for the production and design of these items; commerce, which transfers these products to society; the consumer, who ends this chain because it consumes and then discards; and the government, responsible for harmonizing the responsibilities of the community and industry for a life Zero trash.
O Zero Waste Institute Brazil explains that there are companies leaving the linear economy system, which consists in extracting, producing, consuming and discarding. To change this concept, they began to bet on the circular economy, where what would be discarded in the trash, becomes return of what is left of waste and raw material.
Located in São Paulo, the MAPEEI 1VSP, was the first store Zero waste of Brazil. In addition to marketing products that do not generate waste, the company began to take measures such as not providing plastic bags or receipt of the card – the invoice is sent in the customer's e-mail.
The waste disposal policy is already employed in cities in the United States, Brazil, Italy, Slovenia, Japan, South Africa and the Philippines. In San Francisco (USA), 87% of the region has already adopted this philosophy. In Italy 270 cities have already reached the target Zero trash. Florianópolis plans to be the country's first zero waste city. The public administration wants to be the first to set an example and plans to divert 90% of dry waste going to landfill by 2020. The aim is to make the region 100% Zero Waste by 2030. In practice, with the help of the population and other organizations, more than 100,000 tonnes of waste will stop going to landfills annually.
According to a survey of QualiBest Institute, a foodtech brazilian iFood, the industry leader in Latin America, is the best-known app with the most use and public consideration; 93% is the knowledge rate of the App. Uber Eats comes next with 32%, and the Colombian Rappi appears soon after with 17%. Orders placed directly on Restaurant Apps account for 28%.
Ordering ready food and mobility (taxi and private cars) top purchases made via apps. About the delivery, the Brazilian spends on average $ 38 per meal. The main means of payment is money, followed by the debit / credit card.
Convenience and variety are features of delivery of food. The sector has been growing exponentially and generates R $ 11 billion to Brazil every 12 months. But this elevation costs the environment dearly. Food and internet shopping apps are the largest source of waste with difficult materials to recycle. And in the case of food, many of these disposables used in packaging are not recycled.
|PLASTICS THAT ARE NOT RECYCLED|
|Plastic that protects the straw (straw wrap)|
|Pet bottle of milk|
|PET G (packing supermarket cake)|
International indicators indicate that 80% of marine litter comes from the terrestrial environment. According to Abrelpe (Brazilian Association of Public Cleaning and Special Waste Companies), plastic material is the most common waste found at sea. It appears first with 52.5%, between plastic film, plastic rods, Styrofoam and small plastic tubes. Second is cigarette butt, which accounts for 40.4% of the garbage collected.
Who cares about reducing disposables
In Brazil, we find that the Uber Eats already operates in reducing the consumption of disposables. Before closing the order, the customer can select one of the options about shipping these utensils: “No, I want to help reduce plastic consumption” or “Yes, I need disposables”. The participating restaurants have a seal inside the App, a green leaf, accompanied by the phrase: “Restaurant with reduced plastic use” – However, not everyone is a campaign participant.
O Showmetech searched the top three delivery companies in the country (iFood, Uber Eats and Rappi). In a note sent to our report, the iFood The restaurant said, on its own, it can include in its menu a question option so that consumers can choose whether or not to receive disposable items. The company advanced firsthand which is developing the inclusion of a standardized question for the user to choose whether or not to receive plastic cutlery, napkins, straws and sachets.
“Once this option is released, the company will guide partner restaurants on how to join this campaign and better meet consumer choice. IFood also guides partner restaurants in choosing solutions that are consumer-friendly while avoiding waste or overuse of materials. Through the iFood Shop – a marketplace that enables the store owner to be able to buy everything they need in one place, making it easier to manage their business – the company offers an entire session dedicated to sustainable items. ”
iFood in a statement to Showmetech
O Uber Eats, as we mentioned, reinforced its reduction strategy within the App. It also reported that 200,000 disposables were no longer used by customers in the first two months after the launch of the function.
THE Rappi, in turn, sent a note stating that the company is constantly seeking best market practices to improve its processes and developing measures to encourage an even more sustainable operation.
Luciana Moralles, an environmental lawyer, explains that there is still complexity in reducing or zeroing disposables in deliverys as there are several food safety rules that seek to prevent food contamination. As a result, regulatory bodies (ANVISA, Health Surveillance and Ministry of Agriculture) will have to integrate into their rules the dynamics of the circular economy. Even with this challenge, the best way is still to encourage consumers to order cutlery, napkins, spices, sweeteners in quantities they really need.
“The issue of waste reduction change or even the goal of Zero waste It is a challenge for everyone, as there is a need to change packaging for more sustainable design and raw materials, as well as campaigns to explain to the consumer why.
Luciana Moralles, member of the OAB / Campinas Environment Commission and lawyer in the environmental area
“Food delivery apps are drowning China in plastic”, so classified the NYT in a May report this year. The technological power that China has become is no wonder the successful outbreak of delivery in the asian country. However, scientists indicate that the business of delivery online in the region accounted for 1.6 million tons of waste (packaging) in 2017.
By 2018, that number jumped to two million tons – Meituan and Ele.me are the main delivery services there. Wanted by the US newspaper, the Meituan She said she is committed to the reduction and said she would take initiatives such as allowing users to choose not to receive cutlery and disposables. THE Ele.me, which is part of e-commerce Alibaba, declined to comment. Although much has to be done, the Chinese are starting to take good green technology measures, especially in relation to the climate.
Technology generates a wealth of opportunities to solve the complexities of the contemporary world. When it comes to reusing and reducing plastic consumption, it is even more efficient. Great examples are emerging around the world fostering the Zero Waste concept. This is the case of Go box, created by Laura Weiss, which provides reusable packaging at the Portland (USA) for food suppliers and their customers.
Through the app, the consumer locates the restaurant and picks up their food in a package Go box. When finished, the person makes the return in boxes around the city. Then the team from Go box will remove by bike and delivery again to the cafeterias. The founder says she saved 100,000 containers that would be disposed of in landfills.
THE Fresh bowl This is another good example. With about 17 products on the menu including salads, pasta, pudding, eggs and juices, the business developed by the French Chloe Vichot creates ready meals that sit on soda-like machines. On the screen, you choose the salad, make the payment with a card and you're done. THE Fresh bowl It also offers bamboo fork, which can be thrown in the organic waste. When you're done eating, just scan and return the pot in the same machine without the need to wash. To encourage conscious consumption, on return, the customer receives a discount on the next purchase of salad.
Markets without plastic are also on the rise. At the Brooklyn, New York, the The fillery and the Precycle are stores Zero waste, who work in bulk food. The goal is to avoid any kind of plastic. The consumer can take his glass jar or buy it at the store, so he puts the food, weighs it and takes it home. To be fair, they do not charge the weight of the pot.
Another service that has been gaining more prominence is the Loop Storecreated by the businessman Tom Szaky, The company has teamed up with five industry multinationals to adopt more sustainable consumption models. Orders can be placed on the Internet, and instead of receiving regular packaging, you receive the same product at home, but in metal packaging or more durable containers. When finished, the person sends the utensils back to the Loop Store wash and reuse.
Experts say that until 2050 will have more plastics than fish in the sea. Plastic production has been growing too fast and we have never really been able to come up with a solution to increase reuse. However, technology is available to encourage new ways of consumption.