"Europe continues to maintain its reputation as one of the most volatile markets in terms of cell phone brands the world full of dangers but also of opportunities ". These are the words of Ben Stanton, a senior analyst at Canalys, who presented a report on cell phone sales in Europe in the second quarter of 2019 (from April 1 to June 31). Reports reflecting fluctuating environmental comments as we have seen some changes.
Samsung top scorer
After a few years "dand lost ground in the European market"According to analysts, Samsung has made expanding its market share in the old continent a priority in its business. And the results are seen, as The European market share has increased up to 40%, the best brand in 5 years during this second quarter, distribute 18.3 million smartphones where 12 million came from the new Series A, That turned out to be very profitable. Only with models Galaxy A10, A20e, A40 and A50, Samsung has distributed more units than any other seller in Europe in its entire catalog.
But what is the secret of its success? The marketing and sales effectiveness of the A series and other series, combined with famously vetoed Huawei a few months ago. And that is Huawei, Samsung's great rival in Europe, it has suffered the specter of fraud and trust has faltered among buyers, sales fell 16% to 8.5 million units
Apple is still the third big seller in the EU, with 6.4 million iPhones and lost 17% of the market. And Xiaomi was named another winner, due to the Chinese brand has grown 48% to 4.3 million smartphones. Top 5 HMD Global is closed: the owner of Nokia, who dropped a 18% and successfully placed 1.2 million dand cellular.
The 5 smartphones The best seller in Europe
The movements in the list of companies are also noticeable between the terminals themselves, because it is in the top 5 of the best-selling cell phone in the EU we find three Samsung and Xiaomi next to the iPhone Interestingly, this is not XS or XS Max:
- Samsung Galaxy A50 – 3.2 million unit
- Samsung Galaxy A40 – 2.2 million unit
- Xiaomi Redmi Note 7 – 2.0 million unit
- Samsung Galaxy A20e – 1.9 million unit
- iPhone XR – 1.8 million unit