Knock knock! Happy third birthday, Google Duo

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Three years ago, Google launched Duo, the application and video calling service that was tempted several months earlier during I / O 2016. Along with Allo, Duo brought a change in Google's communication and messaging strategy. This explains the beginning of the end of Hangouts and switches to a simpler approach that doesn't work well for Allo. The duo, on the other hand, are still moving forward. This might not completely revolutionize video calling, as Google expected, but that doesn't mean it doesn't work.

From the beginning, the idea behind Duo was to pour out his email address and username, and simply allow him to make video calls for anyone whose number he has. That dependency could have prevented some of you from using it and created some limits, but Duo's team slowly destroyed it over the years. This service now has a web client and is no longer linked to a device, making it more accessible and useful for people with multiple cell phones and tablets, including iPad.

  

It also adds only audio calls, group calls for up to eight people, the option to leave video and audio messages to your contacts, and now has hooks for the Contacts, Phone and Messages applications. But this is not just about adding features, Duo is also about making your calls more mobile and data-friendly. When launched, the service's ability to make calls still running, regardless of strength and connection type, was one of the features that impressed me the most, and still does. This is the most reliable application that I use for voice and video calls, and also one of the simplest. Almost, if ever, I need to help my parents and in-laws discover something with Duo, which didn't happen when we used it Skype.

Unlike Allo, Duo has received broader support from Google since its launch. In December 2016, it replaced Hangouts in the Google Apps bundle and became a mandatory install (like Play Store, YouTube, and Chrome) for any Android device manufacturer. That helps explain the install number. 1 billion apps have reached the Play Store. The duo also integrates with the Assistant on the phone, home speakers, and smart display, helping to extend its usability and range.

But perhaps the biggest backing for the duo's "success," regardless of how freely they define the term, is that it still stands, while many other Google communication efforts fail in less than three years. Given the company's tendency to shut down everything that doesn't work, it's an extraordinary achievement.

Happy birthday Duo! You can continue to challenge opportunities and live to see the fourth candle on your cake and more.

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