A report revealed details about the behaviors that make our management insecure. Also the contradictions in which we are immersed as a society
The figures alarm. More than 81% of drivers tend to get distracted when driving. And of that total, 94% do it on the cell phone. Although there are several reasons to distract our attention from the steering wheel, the stepping on the mobile takes the lead away. In the streets we are a danger.
This was determined by a report by Gonvarri Industries for Movistar in which fatigue and reckless driving also appeared as the other major distractions. The data, which generate concern, was shown at a press conference with the aim of promoting a responsible management campaign.
Especially because the study showed that, when the people who drive get to think for two seconds why they would not use the cell phone at that time, it is because they take someone else with them or because they know they are waiting for them.
In addition to those that can be seen in the graph, there are more distractions that can lead to a traffic accident. Those that have less incidence are those related to external distractions (21%), smoking (17%), talking with companions (16%), moving a pet (14%), routine (10%), and being aware of the radio (8%), among others that take a minimum 3 percent.
Upon deepening the cell phone as the main cause of distraction, the main actions that can lead to those who lead to an accident appear.
– 83% are distracted by writing SMS or WhatsApp messages.
– Another 83% do it by reading news.
– 82% for searching information.
– 79% for reading SMS or WhatsApp.
– 77% for taking photos.
– And the same percentage for getting videos.
These are the data. Then, perceptions appear. And here other aspects are played.
The second game
The numbers say that 4.69 seconds is the average time that we Argentines believe to be on the phone at the most without losing attention on the route and being in danger.
That level is higher among young people, who extend it to 7.82 seconds. People belonging to upper social classes move in the range of 6.1 seconds.
But the reality, said the report, is that "more than one in three Argentines claims to have had a minor incident or scare due to some distraction with the cell phone behind the wheel (36.35%) and to a greater extent men than women."
To this is added that more than one in three people who drive who were consulted for the study admitted in more than 37% that more than once they were told to stop using the mobile while driving.
"The important thing is to arrive." This is what the Argentines consulted for the report expressed. Here it was noted that more than 73% said they lifted the foot of the accelerator when thinking of a particular person: their parents, their partner, their children, their friends, their nephews. In short, the people they love.
And that, within that framework, it is necessary to face awareness campaigns where real cases are shown and where there are messages from children to parents. A clear call to emotion, the best tool of advertising activity.
But contradictions also appear. Contradictions that are repeated in many other aspects of Argentines. What is this contradiction about the world of management about? The data shows it again.
The report said that more than 84% of those surveyed said that in Argentina it is not handled responsibly. But 82% said they do drive responsibly. Data that, in the first case, coincides with the level of distractions that, in addition, are mainly produced by the cell phone. And that, in the second case, it crashes.
This perception that I do well what others do wrong reveals the lack of self-criticism and responsibility that, ultimately, we have when we drive a car. But that could well be moved to any other aspect of the daily life of the average Argentine.
If drivers were more responsible, if technology prevented driving under the influence of alcohol, drugs or fatigue, there was a general coincidence that the level of accidents would decrease. More than 96% appealed to the responsibility. And almost 90% spoke in favor of technology that prevented driving when a substance that alters the senses and the nervous system was consumed.
The expectation, now, is to define responsible management campaigns that put the direct eye on the cell phone. One of the last campaigns of the NGO Fight for Life had faced its messages in that direction.
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