LG and Panasonic Unite for “Filmmaker Mode” on 4K TVs

by Kelvin

A filmmaker mode that minimizes image postprocessing and adjusts colors to be as faithful as possible. That's what TV makers like LG and Panasonicthey are planning: they are teaming up with directors and movie studios to get viewers to “enjoy a more cinematic experience” in their living rooms.

LG UM7650 4K TV

  

The initiative comes from the UHD Alliance (UHDA), which has more than 40 members from the TV, processor, audio and entertainment industry. The feature is "based on the input of a wide range of notable filmmakers" and "offers a way for consumers to get a better experience from the filmmaker's vision."

And what does the filmmaker mode do? The main villain fought by the resource is the motion interpolation, which gets names like LG TruMotion, Samsung Auto Motion Plus and Sony MotionFlow XR. Most movies are shot at 24 fps, but TVs typically have 60 or 120 Hz screens. To take advantage of the higher refresh rate, manufacturers smooth out motion by creating intermediate frames.

Some people like the feature, but the “soap opera effect” caused by motion tweening is harshly criticized especially by those working in the film industry, because it alters the “cinematic experience” and does not display the movie as it was originally produced.

In addition to disabling motion tweening, filmmaker mode attempts to ensure the correct reproduction of frame rate, image aspect ratio, color and contrast of movies. Of course you could just make all the adjustments at hand – but most users don't even change the TV picture settings.

TV manufacturers will be able to deploy the idea in a few ways: by including a filmmaker mode in the settings that automatically makes all adjustments; or activating the filmmaker mode when the movie requires it, for example. The media files themselves may have metadata requesting filmmaker mode on compatible TVs.

LG, Panasonic and Vizio are the first to announce support for filmmaker mode, but there are no dates for when the feature will be released on TVs.

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