Search Engine Optimization is a rapidly changing rift, in which it is not easy for someone to set easy goals or targets now. Over the past few years, Google has constantly streamlined its algorithms and improved multi-search precision, which in turn belittled all the black hat SEO techniques that digital marketers used to rate.
An overview of some of the main overtime (modified) signals is; 2014 witnessed the leading ranking signal as HTTPS, in 2015 it was content quality, 2016 responsiveness, and compatibility with mobile devices, and in 2018 again the focus was on security.
Last year, in 2019, we saw that speed and responsiveness were still two main factors for better SERP performance. Now, there are millions of portals online, and it's always a hassle for website builders about what makes a website perform well in terms of ranking. Here, we will have a quick overview.
Top SEO signals for 2020
Google robots now track each page of your website for its content relevance against millions of other pages in light of the ranking factor to assign the ranking. The reassuring news is that SEO ranking cues are getting simplified more and more from a user point of view and to get a better ranking you should also look at it from the point of view of the real user. There are a host of elements to keep in mind to improve ranking, aside from the few mentioned here, but it would be a good start.
1. Quality of content first
Content is always king. In 2019 also, you will be penalized for any defect in the content. However, the definition of content quality changes from time to time. The goal now is to deliver the most relevant content accurately, which should offer real value to users. The quality of the content has to do with the creation of web pages that ensure maximum page time and low bounce rates.
2. Social networks to support
Compromises on social media are inevitable for modern marketers. Online reputation management is primarily done through social platforms than commercial websites now. Getting in touch with social media platforms is also the preferred way for consumers. Therefore, for indirect ranking benefits, it is important to be present on social media sites like FacebookLinkedIn Twitter, Instagram, Pinterest, Google+, etc.
3. Mobile friendliness
It should be noted that many of the marketers tend to downplay the relevance of mobile site optimization. However, Google has already started penalizing websites that are not compatible with mobile devices. Along with this, every second delay in loading your page can also end in a significant drop in SERP rankings. A good brand company It will insist on these requirements also in conjunction with marketing initiatives.
In addition to maintaining a prominent website, it is also important to blog constantly if you want to increase your traffic. All successful companies maintain a blog as part of their Internet profile to discuss trending topics in their niche.
Although the site creator is not required to submit web pages to search engines. Bots can now automatically crawl web pages to find information as soon as they appear on the internet space. However, the advice of an expert is to send the search engine of your web pages to Google, Yahoo, Bing, etc., where you can have the opportunity to tag the pages and help to rank them better.
6. Forum Marketing
As previously discussed in the case of blogging, you can also try being active on the forums, which will help build online reputation. Through specialized forums, you can interact with potential customers and answer their queries. You can create threads and provide expert advice to get the most out of your platform. This exercise will also attract search engine robots to crawl your content and land on your portal pages.
7. Link Baiting
This is the concept of leaving the link of the source website from where you took a content or published it. This will allow readers and crawlers to reach the relevant source page to gather more information.
8. Intentional Marketing Search
If you want to drive more traffic to your website and improve the ranking value. Proper analysis is essential to understand the actual search intentions of your target audience. You can use tools like Analytical Google to do this research and get a fair overview of the clients' intentions to plan their SEO strategies.
Do's and Don'ts of 2020 SEO
Next, let's have an overview of some of the best and what not to do SEO experts should follow in 2019 to get the best ranking results.
1. Target long-tail keywords
Lately, almost 70% of Google's search queries are long-tailed. About 90% of key phrases are a combination of three words or more. Because users are more specific, long-tail phrases are more elaborate, interrogative, and need-specific. It can also be more imaginative for better search results.
two. Evaluate keyword metrics
It is essential to measure the key phrases you plan for relevance. Some key measures are search volume, keyword difficulty, performance rate, click rate, etc.
3. Smart links
You can fail in your bonding pattern if you don't give it great consideration. The most legitimate web assets will only have a high value. Like the old days, random link building efforts won't give you a better score.
Four. Optimize images
Careful consideration of images in 2019 and beyond. Since upload speed is a key ranking factor, consider image size along with clarity.
1. Do paid link building
If you try to buy links in bulk, Google can surely penalize you for that practice. Stay away from link sellers, don't use interface crops and avoid anything other than the hard ways to earn quality links.
two. Use the same keyword phrase anchor texts
It was once considered the best SEO practice; however, key phrase stuffing is not a black hat SEO technique, so you may be penalized.
3. Focusing only on content
As we've seen previously, content is king, but not the only key element on a website to take care of. You also have to take care of other aspects of a website ranging from user interface to loading speed so that a website is optimal for the user and therefore reduces bounce rates.
These SEO best practices and what to do and what not to do can also change over time. The key rule of thumb for an SEO expert is to always be alert to changes in the industry and constantly update strategies to stay on top.
|Barrack Diego is a freelance content writer. He has written many good and informative articles on different categories, such as web design, SEO, and business. He is very responsible with his work. He loves to share his knowledge and experience with his friends and colleagues.|
Looking for more SEO posts? Read these posts: