There is no doubt that there are many players in Malaysia, but the question is, what is our population like? How are our gaming and shopping habits? Gaming market analyst site Newzoo has figures compiled in collaboration with Gamescom Asia. And they are very interesting.
The first is that we spent around US $ 673 million (~ RM2.7 billion) for last year's game. This makes us one of the largest gaming markets in Southeast Asia, but Newzoo doesn't have the right number of ratings. It is not surprising that a large portion of the online urban population are gamblers, but it is unclear whether this also means that the majority of gamblers live in urban areas.
Not surprisingly, the mobile platform is the most popular among Malaysians, as 75% of gamers play on mobile devices. This is followed by PC with 66% and consoles with 55%. Although it is quite strange, the gender difference is also very small, which you can see in the graph below.
On the other hand, the most surprising thing of all is the fact that 87% of players spend money on micro transactions. This could have something to do with the title playing at the top. In the past six months, 50% of players have played Candy Crush Saga, while 46% have played their spin-off, Candy Crush Soda Saga, both famous for their monetization practices.
It is also interesting to classify cellular MOBA, Mobile Legends: Bang Bang, as a strategy game. It is also the most popular title in its category, which comes as no surprise to anyone. There are some other cool facts about our local players available on the Newzoo page, linked below.