According to reports from China, the manufacturer of smartphones Meizu is in deep waters. According to a report citing company employees, Meizu held a new round of layoffs, and the most affected department was engaged in marketing.
The report, citing Meizu insiders, said that this year the company laid off more than 30 percent of its workforce, and currently there are about a thousand employees left. Meizu also confirmed that its renowned systems engineer, Hong Hansheng, also left the Chinese company.
On the other hand, Meizu, which touted itself as a competitor to Huawei and focused on expanding its offline presence, seems to be backing down. The company, which peaked in 2016 with more than 2,700 offline stores, now only has 5-6 such stores in one province.
As we recently reported, Li Nan, co-founder and vice president of Meizu, left the company earlier this month. In a message published publicly, he said that he began to take on less responsibilities after the launch of Meizu 16. He admitted that the company is facing problems, but believes that things will go better if they do not stop improving.
Although Li Nan did not specify what his next step would be, he showed that he was still focused on the consumer market and developing new brands. Moving away from Meizu, he thanked his colleagues, investors and shareholders.
Blue Charm brand was led by Li Nan, and Bai Yongxiang became CEO of Meizu's flagship brand. Huang Zhang led the product development efforts. Hong Hansheng, on the other hand, led the development of Flyme OS. Although everything was good, the company could not compete with leading OEMs in terms of sales.
Meizu co-founded Li Nan along with Bai Yongxiang, who is currently the CEO, and Huang Zhang (Jack Wong). Initially, the company was founded as a manufacturer of MP3 players, and in 2008 switched to phones. Although the company's portfolio is now diverse, smartphones remain Meizu's main source of revenue. Meizu also celebrated its 15th anniversary last year.
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