In response to the Cambridge Analytica scandal, Facebook promised greater control of users' personal information and began to conceive a tool that after months of delays this Tuesday has been launched in Spain, Ireland and South Korea. In the coming months it will be extended to other countries.
Off-Facebook Activity, as this tool is called, it promises to help shed more light on certain practices that are common, but that are not always known, understood or directly are not tolerated by users.
We talk about the data sharing with third parties for advertising purposes that the company led by Mark Zuckerberg explains as follows:
"Many applications and websites are free because they are backed by online advertising. And to reach people who are more likely to worry about what they are selling, companies often share data about people's interactions on their websites. with advertising platforms and other services.
This is the majority of internet operation, but since an average person with a smartphone has more than 80 applications and uses about 40 of them every month, it can be really difficult for people to keep track of who has information about them and what it is used for. "
What promises Off-Facebook Activity?
Off-Facebook Activity, as the company explains, allows you to see a summary of the applications and websites that send information about our activity on the network and, in turn, delete that information of our account in the social network if we wish.
"This is another way of giving people more transparency and control in Facebook, along with recent updates from our Ad Library, updates to 'Why am I seeing this ad?' and the launch of a new feature called 'Why am I seeing this message?', they explain from the social network.
In this way, for example, we can see the information that an e-commerce website that we have visited has sent to Facebook about our interest in a certain product of your store to promote it through the social network and, if we wish, make that data disappear.
In addition to viewing and deleting specific data, Off-Facebook Activity also allows you to disconnect future activity outside of Facebook of our account in general or for specific applications. In this way, personalized ads should stop appearing on the social network. At least, that's the theory and what this expected privacy tool promises.
Off-Facebook Activity will gradually become available for users in Spain, Ireland and South Korea in the next few hours.
Share Now you can view and control the personal data that applications and websites you use share with Facebook