Organize your personal and commercial design work.

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The debate between creative personal work and commercial work has been going on since the design industry was born.

Technically, creativity and merchandising cannot exist without each other: funding is required for additional design, and without creativity there would be nothing to pay for. Is there a difference between so-called "commercial" work and work done solely for the pleasure of creating? Should they be separated?

  

A flurry of confusion?

Should there be a risk of confusing potential customers with a mix of work, or should there be a clear distinction between commercial work and rare and creative things that are less commercial?

Personally, I think the best prospects for you would benefit from seeing all your creativity. This allows them to more accurately assess whether this is a good opportunity, not only for a single project, but also for future work, and to entertain opportunities that may be missed if you consider one. Dimensional designer.

But what do combined shapes do for your personal brand? As I said, it can be great to be weird and creative because customers can notice your creativity. Personal projects are very important as designers.

They can help you open up new avenues of creative inspiration that you may never have discovered if you had only followed your client's work. I have heard many stories of people who are hired for freelance and self-employment simply based on a great personal project that has been well received.

Too rare to appeal?

On the other hand, you may feel that your personal projects are really very attractive and that you can do more harm than good if you combine them with your professional work. The question is: can it really be strange to associate your personal work with your business projects?

If you can

There is an excessive discrepancy between what you do for customers and what you do for yourself. In that case, just keep them separate. You can create a new brand for your rare things and keep the commercials in your own space.

Analysis and monitoring.

Keeping things separate makes it easy for you to keep track of what works to attract customers and what doesn't. Every job you post online, in person or professionally, helps people learn more about who you are as a designer.

Always be sure to send the message you want to send to anyone who sees it. Mixing non-commercial work with commercial work can confuse monitoring and analysis.

This applies to all types of jobs that you do not want to link to the job that you present to prospects. Let's say you made a piece that you're not really proud of, maybe just for the money or for some reason. She can't bear to see it, but she's afraid to get it out of her wallet for some reason. Time to get rid of that thing!

What will a potential client say if they see you and want to hire you to do the same?

Never include the job you hated in your portfolio, as you often discover that clients want to do just that.

Don't believe me. Just do some bad projects and you will see for yourself.

Be like a mule

You may have heard of the humorous description of the popular mule haircut in rural America. United States: business front, party behind. Sometimes it's good to organize your design work like a mulletYes I'm serious

Illustration of man with mullet

Focus on your relevant professional work to meet the needs of your clients and create your “fun” projects so you can work as you like to share with your friends and other interested designers you are seeing.

Even posting jobs with two different names can help make the separation clearer for everyone.

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