Market research firm Strategy Analytics has published a new study related to global sales of smart loudspeakers. The study reveals that the market continues to grow and smart speaker sales reached 30.3 million units in the second quarter of 2019.
Smart speakers in 2019? Who leads is the Amazon!
THE Amazon It continues to dominate the market with a 21.9% share, although it declined from 29.1% in the second quarter of 2018. The second and third positions were taken by Google and Baidu, followed by Alibaba and Xiaomi.
Although the market share of Apple For smart speakers it has increased by 81% over the previous year, has not yet gained significant market share and therefore remains in sixth place with 1.4 million units sold.
However, the Amazon managed to send 6.6 million units for distribution. Google sold 5.6 million units. On the other hand, Chinese companies Baidu, Alibaba and Xiaomi were able to ship 4.7 million, 4.3 million and 3.4 million units, respectively.
David Analytics, vice president of Strategy Analytics, said demand for smart speakers showed a small sign of stabilization, even in more mature markets such as the US, where it reached 30% of homes.
However, it adds that there is huge potential in unexplored regions where local language support is limited. He believes that the arrival of multi-language devices to markets such as Russia, Mexico and Brazil will support demand growth in the coming months and years.
In fact this is a very interesting market. IoT devices are increasingly advanced, as are personal assistants. With the arrival of more and more features they will become indispensable in every home. Especially for the tasks they can do. Remember that soon the Google Assistant will even be able to handle banking activity. That said, it is normal for sales of these equipment to increase. Especially in the coming months.