The Japanese of Sony are partying in our country, since they have opened two new stores of their own, which will now add a total of six Sony Store in Santiago.
The two new stores are located in the Parque Arauco and Arauco Maipú malls, and will offer more than 600 products with which users can interact, having access to try the product and see demonstrations for more personalized attention. In fact yesterday we attended the Sony Store in Parque Arauco.
“Chile is a market with many options, in which sometimes it is not so easy to choose the best alternative. That is why our new stores offer an experience that will allow you to better inform yourself, answer questions about the different technologies and advances, and access the newest products of the brand in a close and vivid way. In this way, Sony Chile seeks to increase its presence in the national market and connect directly with its consumers, ”said Héctor Noria, Senior Marketing and Retail Manager for Chile, Peru and Bolivia.
With these new openings, the company expects to achieve a growth close to 23% in its sales and have the largest market share within the mall, achieving at least 80% in cameras, 23% in TV and 80% in audio.
The new Sony Store Parque Arauco and Arauco Maipú join to four other own stores in Kennedy, and in the malls Costanera Center, Plaza Oeste and Plaza Vespucio. In addition, Sony has the channel e-commerce Store.Sony.cl, which offers the option to buy online and receive the product at home.