Automation, digitization and new business models have revolutionized many sectors, among which is undoubtedly the automotive industry. In fact, according to various investigations *, 76% of companies are investing in emerging technology in the automotive sector.
Further, 15% of all customer service interactions will be handled only by Artificial Intelligence in 2021 *, which represents an increase of 400% compared to 2017.
These phenomena are giving rise to disruptive trends driven by technology in the motor sector. And it is that the needs and expectations of today’s consumer pose a challenge for manufacturers and the constant demand for a more digitized experience leads them to incorporate a greater technological offer into their products. For its part Clicars He has analyzed four innovative technologies that will undoubtedly hit hard in 2020.
Hybridization and electrification to reduce C0 emissions2 and avoid circulation limitations
The recent entry into force of the legal obligation imposed on manufacturers To achieve that the average of CO de emissions of the set of cars sold in Europe in 2021 is 95g / CO2 (in 2019 the average was 121g / CO2 in Spain), it is causing the sector to shift -in many cases- toward hybridization and electrification of cars.
“If we add to the legal obligation imposed on manufacturers the concern for the environment that is present in society, we are sure that there will be a strong increase in hybrid and electric models, since these types of vehicles will be essential for avoid fines that manufacturers consider unaffordable“ it states Carlos Rivera, co-founder of Clicars.
The most interesting innovations related to the automotive sector were presented at the recently held CES 2020 fair, starting with new electrical concepts, such as the ecological and sustainable commitment of the Fisker Ocean Electric SUV (rugs made from recycled bottles and fishing nets, details of the dashboard with recycled shirts and the rear window waterproofing rubbers with recycled tires), or the new concept of Mercedes, the electric car Mercedes Vision AVTR, with its functions that are controlled through the information projected on the hand. Looking futuristic, it starts by recognizing the heartbeat and the driver’s breathing.
Eye tracking technology for safety improvements
The most direct application of eyetracking technology is in driver monitoring systems (DMS). Aiming to create safer and more advanced cars, the combination of facial recognition and eye tracking allows get information on driver attention, alertness or concentration behind the wheel. In addition, this eye tracking technology is being very beneficial in the processes of testing and safety inspections, since it provides light on the focus of the driver’s gaze. Even mixed systems are being implemented where combines the real environment and virtual reality, and through eyetracking technology elements that cause distraction or alertness while driving are identified.
Software manufacturers such as the Spanish Irisbond or manufacturers such as Mercedes-Benz, Ford, Volvo and Volkswagen, already offer similar technologies, however, Toyota leads the sector with its eyetracking technology implemented in its Premium Lexus brand.
Autonomous car expansion
Technological advances in recent years have made talking about autonomous cars not a science fiction thing. There are more and more cars with autonomous driving technologies with devices like Adaptive Cruise Controls, 360º Cameras, Ultrasonic Sensors, or Radars among others, which have been gradually integrated into the vehicles. “There are 5 levels of autonomy, the 3 being the most advanced currently in series cars. In 2017 the Audi A8 became the first level 3 homologated car. Also with level 3 thanks to its Autopilot technology, the Tesla Model 3 has become very few months after its launch in the best-selling Saloon on the market ahead of titans like the BMW 3 Series, Audi A4 or Mercedes C-Class ”, Rivera points out.
Many companies are betting on automated cars, as it could end most human mistakes that cause accidents, reduce traffic congestion and make traveling easier. According to the European Parliament, starting in 2030, you could begin to know the true autonomous driving of level 5, with plena full automation ’, in which vehicles without steering wheel or pedals come into play. Although, today, there are still issues to clarify regarding the legislation of this type of car in terms of road safety, responsibility in the event of an accident, ethics, or data processing, among other aspects.
Connected car for more efficient management and MirrorLink
Thanks to technological development, new equipment is being created that serves to improve the usability of a car, provide greater comfort or even provide greater fun. Gone are the traditional aspects such as engine power, design or performance, today a smart car is in demand.
“The functionality demanded by users to drive from their mobile phones is increasing: opening or closing the car, checking the condition of the wheels, being able to detect thefts in time, starting the car to activate the heating … or knowing if the children teenagers have taken the car and exceeded the speed limits ”Rivera points out.
For this year, and according to market estimates *, practically 100% of new vehicles in Europe will be a connected car, with digital entertainment, communication and navigation services. By 2030, it is estimated that approximately 70% of cars driving in Europe will be connected.
In addition, there is the MirrorLink, which began to take its first steps in 2011, is one of the standards that allows control the mobile from the car controls. It is compatible with more than 1,400 smartphone models, the main functionality of MirrorLink duplicating what is seen on the smartphone screen on the screen or the audiovisual system on the dashboard of the car. In this way, you can use all the apps you have on your mobile in the car, such as Spotify, Waze or Google Maps, all being approved and considered safe when using while driving so as not to endanger driving.