Just because everyone can create a blog doesn't mean they have to, and many professionals and companies start blogging without thinking about why, how, and who should blog.
More than 50 percent of blogs are submitted in the first 90 days. While this is not really important if you are writing a personal journal, political or celebrity blog, it is very important that you start a blog for your business and do not continue to write consistently and decisively.
When a potential customer comes to a blog that hasn't been updated in months, it's like walking into an empty store with broken windows and dust. That's not good; And it doesn't look good to you, your business reputation, or your brand.
Don't let this happen to you. Start well, start smart, and follow some recommended guidelines. First, let's review some basic concepts:
What is a business blog?
Because a blog is a cheap and fast way to build an online presence, it is an ideal way for entrepreneurs, coaches, consultants, speakers, writers, and other business people to establish their credibility and expertise. Because your readers can post comments, create a conversation with your audience, build rapport and trust.
nature of A blog is perfect for busy professionals.They are fast and easy to update. You often create new content (at least two or three times a week recommended) that is useful to your prospects and customers and is loved by search engines. Unlike a “traditional” static site, a blog is a dynamic site that encourages your visitors to interact with you through comments so they can get to know you better.
When you have a conversation with your audience (visitors, readers, prospects), you establish your credibility. You build your network and informally increase the visibility of your products and services.
A blog is an important tool in the professional's marketing toolbox. Combined with a website, ezine, database administration, and e-commerce system, you have everything you need to develop and manage your business anywhere, online.
10 steps to start your blog
Before you get started with setting up your blog, there are a few preparatory tasks to complete. Then you have a good start and can do your best.
1Before doing anything else.Research the reasons why you want to blog. What is the purpose of the blog? How does the purpose of the blog relate to the purpose of your business?
2What are stores? objectives or the results you expect from your business blog? Some people use a blog as a lead generator to build their database. Some try to build a visibility platform, while others use the blog to develop content for other purposes, such as books, articles, and programs. What do you want from your blog?
3 Who is your ideal reader? Who do you write for? For most companies I've worked with, the ideal reader is like their ideal customer. It is important that you get to know your audience to meet their needs and respond to their concerns, challenges, and actions to improve their lives.
4How should your readers feel? When do you read your blog? This may sound strange, but it helps you use the emotions of your audience. Do you want your reader to be inspired, motivated and motivated to act? When you use this again, you can focus your content on serving your readers.
5What should your readers do? When do you read your blog? This is related to the goals you set for your blog. If your blog is a lead generator, take very clear steps to get your reader to subscribe to blog updates and / or get content from your lead generator.
6, How much time do you spend on your blog each week? This sums up the blogs. If you can't commit to writing valuable content, you and your readers will be hurt. Be honest The most effective and successful blogs are those with new content that is published at least two or three times a week. Is it fair that you do it? Do you need a team of bloggers? Remember, there are many, many ways to create content. It doesn't have to be all the time.
7, What is the central message of your blog? This relates to the topic of your blog and the niche you are focusing on. What should your readers learn? Why should someone read your blog and, more importantly, why should they subscribe and follow your blog? This is another important element to implement before starting your blog. Brian Clark, editor of Copyblogger.comrecommends creating "Basic content". This is a series of publications that formulate your core message and provide new readers with an introduction and an overview of what they can expect from you.
8, Create an editorial calendar. It is no secret that the content of the blog applies. Therefore, it is useful to have a content plan in the game. A key element of a good blog is a list of 7 to 10 categories with rich keywords. Once you've defined the categories (or subtopics) for your blog, you can start planning your content calendar. If you want to post three times a week, you will need to be inactive for each of your categories. Make a list of 5 Themes for each category. Then complete your calendar. Five topics multiplied by ten categories and you have 50 blog posts in progress.
9, do your homework. Knowing your competition is essential for the success of your blog. Who blogs in your niche? What do they write about? If blogging is rare in your niche, this can be a great opportunity to dominate search engines with your own content. Finding good blogs takes time and research. It starts at Technorati.com and search blogs using your keywords. Next use Alltop.com and Blogs.com find the best of the best.
10. Create your blogOnce the research is complete, get your message across and have the content ready, it's time to get started and blog. This is where the fun part begins, which cannot be covered by a bullet. Two things to think about: 1) Are you an amateur or will someone create the blog for you? and 2) Are you technical or not? There are many blog platforms with pros and cons. If you are a technology expert, you may prefer it WordPress.orgIf you are not familiar with technical things then TypePad It may be a better option for you.
As you can see, blogging is more than you think. The more preparation and thought you put into your blog before you start, the more successful it will be. Once the preparatory work is complete and the blog is set up, you will have a powerful marketing tool that will allow you to create a clearly visible website and attract the right people to your business.
What would you add to this list to create your blog for success? Share your best blog tips in the comments below.