Within the esports scene, League of Legends It has a separate place and at present it can be considered that the competitive environment of the Riot Games title is the largest and most important in various areas. Obviously, this attracts the interest of private entities that seek to link with esports in different ways. Precisely, one of the most important automotive companies in the world decided to sponsor the League of Legends Championship Series.
This weekend, the company Honda and Riot Games announced a sponsorship agreement in which the automotive division adheres, immediately, as the main sponsor of the League of Legends Championship Series, in addition to maintaining the existing relationship with the team Team Liquid The arrival of Honda as the main sponsor of the competitive scene of League of Legends, makes it the first automotive company to support a tournament and an esports team.
Since the agreement entered into force immediately, Honda's sponsorship is already present in the summer playoffs of the League of Legends Championship Series and will also do the same in the finals to be held on August 24 and 25. On the other hand, the relationship between Honda and Riot Games will result in various marketing campaigns that will include the best players in League of Legends.
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