Apple struggling to keep its smartphone market last year in China. Many local companies, including Huawei and Xiaomi, are fiercely competing with the giant from Cupertino. There are many reports citing the reasons for this decline, but no one has confirmed the actual figures. Thanks to a new report, Reuters emphasizes how many Chinese are moving away from Apple.
The report notes that the proportion Apple in the Chinese market fell from 81.2 percent to 54.6 percent last year. Basically, products that fall into the categories of $ 500 to $ 800 are most affected by growing competition from local brands. Speaking about the iPhone X line, Counterpoint Research Director Neil Shah said: “Most Chinese smartphone buyers are not ready to pay more than $ 1,000 for a phone, and this left a gap in the segment below $ 800 that Chinese manufacturers grabbed with both.” Arms."
The Chinese also lack some key features on devices AppleThey are one or two rear view cameras, while their competitors, such as Huawei, are assembling their devices with new innovations. These days, the Chinese consumer is looking for multiple cameras and other premium features at an affordable price.
Huawei's market share has improved significantly in China, jumping from 26.6 percent from 8.8 percent for the year. Huawei P20 Pro and Mate 20 are the main attractions among smartphone users in China. Even confirmed by smartphone reseller He Fang, CEO of Huishoubao, said: “Huawei cameras are noticeably better than Applebecause they are more in tune with the tastes of Chinese consumers. ”
- Read more: Counterpoint Global's global profit rating shows that Apple is the most profitable brand!
Bad sales Apple limited not only by China, but also throughout the world, many plants operate with half capacity compared to the past. To overcome this situation, Apple it is necessary to develop cheap phones, while maintaining build quality and the best technical specifications. More innovative features will also allow Apple regain its stake in China.
through | a source