"Europe continues to maintain its reputation as one of the most volatile markets in terms of mobile brands of the world, full of danger but also of opportunity ”. These are the words of Ben Stanton, senior analyst at Canalys, which has presented a report on mobile sales in Europe in the second quarter of 2019 (from April 1 to June 31). A report that reflects that volatile environment comment, as we see several changes.
Samsung, top scorer
After a few years "dand lose ground in the European market“According to the analyst, Samsung has made expanding its market share in the old continent a priority in its business. And the result is visible, since its share of the European market has shot up to 40%, the best brand in 5 years during this second quarter, distributing 18.3 million smartphones of which 12 million are from its new Series A, That has turned out to be very lucrative. Only with models Galaxy A10, A20e, A40 and A50, Samsung has distributed more units than any other seller in Europe of its entire catalog.
But what has been the secret of its success? The effectiveness of marketing and sales of the A series and other series, combined with the famous veto to Huawei a few months ago. And it is that Huawei, the great rival of Samsung in Europe, has suffered the scourge of discredit and trust has faltered among buyers, its sales falling 16% to 8.5 million units.
Apple remains as the third big seller in the EU, with 6.4 million iPhones and losing 17% of the market. And Xiaomi is crowned as another winner, since the Chinese brand has grown 48% to 4.3 million smartphones. The Top 5 HMD Global closes – the owner of Nokia, who drops a 18% and manages to place 1.2 million dand mobile.
The 5 smartphones best sellers in Europe
This movement in the list of companies is also noted among the terminals themselves, since in the Top 5 of the best-selling mobile phones in the EU we find three Samsung and a Xiaomi next to an iPhone Curiously, it is not the XS or the XS Max:
- Samsung Galaxy A50 – 3.2 million Of units
- Samsung Galaxy A40 – 2.2 million Of units
- Xiaomi Redmi Note 7 – 2.0 million Of units
- Samsung Galaxy A20e – 1.9 million Of units
- iPhone XR – 1.8 million Of units