The social network will allow users to control how they share their information outside the platform, such as third-party applications or services
Facebook presented on Tuesday a new tool for users to control their data obtained by the group outside the social network, in an attempt to be proactive in protecting personal information.
The announcement came less than a week after new practices were revealed. Facebook, who acknowledged having transcribed listeners of sound extracts from conversations of some users, something that the world's first social network had denied doing for a long time.
With the new tool presented on Tuesday, the group explained that it wanted to "give back control" of its data to network users.
In practice, the latter may decide from now on whether the data that Facebook You get through applications or websites of third parties that they consult (such as online sales services) may or may not be linked to your accounts on the social network.
"In general we use this data to propose advertising related to the devices or the information that has been searched on the Internet. But we know that it is important to provide more transparency and control to our users about this type of data," said Stephanie Max responsible for products of Facebook, in an online press conference.
The new confidentiality functions were launched on Tuesday in test format in Ireland, Spain and South Korea, before they are launched worldwide "in the coming months", and will allow users to decide whether all or part of the data that Facebook you get in other portals they can be associated to your personal account.
The US group obtains this data on several sides, such as e-commerce sites, applications or even in online newspapers, through tools that Facebook offers other companies for advertising, traffic counting or product searches.
The data also includes the type of device used to connect, its brand or its geographical location, which Facebook You can propose ultrapersonalized advertising, which sells to companies and which is a juicy source of income for the social network.
Facebook It is not considered to dispense with these precious data. If the user decides, "we will unlink the data, but we will continue to receive it, albeit anonymously. That allows us to compile statistics on advertising interactions, although without knowing" the identity of those who visit those sites insisted Stephanie Max in statements reproduced by AFP.
"We had to change part of our architecture to be able to create this tool, build new (network) infrastructures to have the ability to unlink account data," Max said.
The responsible stressed that such a measure is a "first in the industry" and hoped that this will serve to "promote a reflection in the sector as a whole on transparency and control."
Facebook Try to respond to criticisms about the handling of personal data in the application, after the scandal that led to the Cambridge Analytica case, which broke out in March 2018, and that put the Californian group in the spotlight of governments, both from the United States as from Europe.
Facebook He was sentenced at the end of July to a record fine of $ 5 billion by the United States Federal Trade Commission (FTC), which ensures the protection of consumers, for not having protected the personal data of its users.
Although for a long time he opposed the internet being regulated, the founder of FacebookMark Zuckerberg changed his mind at the end of March and urged States to implement a real regulation, and gave as an example the General European Data Protection Regulation (GDPR) that entered into force March 2018.