CBS and Viacom announced on Tuesday (13) their merger; Together, they are expected to become a streaming powerhouse with revenues of about $ 28 billion, rivaling Netflix. While it is focusing on building a catalog based on quantity of original products, ViacomCBS would already have material to hit on, with much of it coming from franchises with years of popular appeal, such as Star trek and Mission Impossible.
The companies have teamed up again to face today's tough competition within streaming services. Joe Ianniello, the group's interim CEO, told investors that "As we get back together, I look forward to how we will grow these companies, where scale is becoming increasingly important all the time."
Adding to the original productions, the ViacomCBS catalog will be able to count more than 140,000 series episodes and 3,600 films in the future. Exclusive streaming rights should still take some time to return to the group, but when that happens, series like The Good Wife and CSI should be available next to Star trek and Mission Impossible.
"My bet is that broadcasting via ViacomCBS will considerably increase subscribers," streaming analyst Eric Schiffer told The verge. "And that will only grow with more acquisitions. Now andssa is a platform to extend many other things, "he concluded.
With many media companies investing heavily in on-demand content, the time for ViacomCBS is a good time. The expectation is that in the coming years people will only subscribe to services that offer the content they really enjoy, and with the amount of movies and series the new product is expected to feature in the coming years, it could be a name. strong among streaming options.