"Vine was amazing": the product manager of Twitter acknowledge that it was a bad decision to close the platform

by Kelvin
"Vine was amazing": the product manager of Twitter acknowledge that it was a bad decision to close the platform

Over two years ago that Vine closed its doors, and at that moment it was time to say goodbye to a platform that became famous for betting on short videos as a means of communication.

We remember that Twitter I bought Vine in 2012, a few months after its launch. At that time the figure was not officially revealed, but all the rumors pointed out that the social network paid 30 million dollars to take over Vine.

  

"I regret having closed it"

Surprisingly, it seems that Twitter You regret having closed Vine. Fortune collects the statements of a social network executive made at a press conference. Kayvon Beykpour, product manager of TwitterHe thinks it was a bad decision to kill this platform.

"I regret having closed Vine. I think it was amazing."

According to Beykpour's own words, Twitter He decided not to invest in Vine in a very specific "stage". We are talking about 2017, a time when Twitter He lost $ 108.1 million and earned $ 86.3 million less than the previous year.

Beykpour says they "made the decision they really had to make." Anyway, we must not forget that already in 2016 some viners they already declared that Vine "had been dead for a few months" and that everything changed when Instagram added the ability to upload 15-second videos.

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Maybe the statements of Beykpour have a lot to do with the success of platforms like TikTok, an application that became consolidated as the most downloaded in the App Store during the first quarter of 2018.

We remember that Dom Hoffman, founder of Vine, is working on his successor: Byte. Hoffman announced that Byte would arrive this spring, but he is currently in closed beta (which he has distributed in a very small group of "family and friends").

We will have to wait to see what are the plans with this "rebirth" of Vine, if there is still room for a platform like Byte after several years disappeared and (especially) with a very established competition.

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