Today I speak to those who are just beginning to design. Maybe you've just graduated from design school or read all the basic lessons on offer here and on other design blogs and feel ready to greet customers. Or maybe you have a few projects in your pocket and are looking for more detailed advice on how to take your career to the next level.
Today, we are going to discuss some of the key things inexperienced designers need to master, and what I wish I had been more aware of what started.
Proportion and composition.
You may think you have this low point, but if it's less than 5 Years of work, I'm pretty sure you don't know as much as you think. Read the basics of composition and practice them in your spare time. Yes, that means opening boring books assigned to you at school or going to the library and seeing some solid titles that give you the information you need.
Theory of color
The same as above. Don't just copy someone else's color schemes without understanding why and how their color choices came to mind. Colors have a variety of meanings and associations, both for the designer and for the viewer. Just because you think that a certain color scheme conveys “innovative technology” doesn't mean that everyone thinks that way. Instead, your client and users can see "pediatric dentist." Therefore, it is a good idea to examine and perform as many tests as possible before choosing a color scheme. An exclusive color palette is as good as a brand for a designer. Choose yours carefully.
The rules of typography.
You must have a solid understanding of the type to succeed as a designer. This cannot be negotiated. Don't leave the style to professional designers. Sometimes, you are asked to personalize letter forms to a particular customer's brand designation. If you don't know what kind of weight, distance or kerning means and you don't see the difference between a height x and a counter, it's time to learn. Fortunately, there are many free online resources to help you learn the basics. The more you train, the more competent you can offer your clients the type of treatments they need.
Become an expert in Photoshop / Illustrator
I don't want to say enough to go ahead or complete the small projects you do for your clients. I mean you know these programs (or the ones you use) like the back of your hand. Even the weird and dark things that no one knows. There are many books and online courses to help you master your tools. The more you become familiar with your software, the more clients will trust you with more complex work, and the more they will recommend them to colleagues looking for advanced designers.
Design takes time, at least if you do it right. You need to develop your idea and try variations to get the solution that works for you and your customer. However, this does not mean that you cannot speed up some parts of the process. You can develop a collection of fonts, vector images, and templates to speed up your work. This will also take some time, but the key is knowing what is worth being selected for and what should be discarded. For example, if your font library. With thousands of fonts and none of them properly organized or grouped, this can affect your productivity as if there weren't enough fonts. (And yes, I speak from experience).
What you think
I am always a fan of learning the basics. The stronger your design foundation, the easier it will be to adapt to new trends or requirements. Even if you are an experienced designer, there is always something new to learn about design. But what do you think? What should new designers learn? Tell me in the comments.