WhatsApp begins to define his personality with some changes. As usual, not everyone will be happy with this transformation.
The aggregates that WhatsApp releases periodically, usually improve the user experience. In addition to that way they get the application to continue growing and seducing its users.
As his popularity grew, the messenger added functions progressively. Now includes calls, video calls and ephemeral stories, previously absent.
It is also available for different platforms, desktop included, and has a version for doing business, such as WhatsApp Business.
Now, the months that follow will be critical to the application that emerged just over a decade ago. The APP begins to define his personality with some changes. As usual, not everyone will be happy with this transformation.
Changes and restrictions in the APP
Among these modifications is the prohibition for children under 13 to use the application. This in response to the request of governments of other countries and organizations to protect the data of minors.
They are also testing new security systems to access messages by fingerprint unlocking.
Ads in the messenger
The founders of WhatsApp, Brian Acton and Jan Koum, sought an ad-free experience. Their respective departures from Facebook They anticipated that, sooner or later, advertisements would reach the application.
At the end of 2018 an application executive confirmed that plan. There was no talk of dates for its implementation, although it did report that the announcements will be seen in the States. That is, in the first instance they will not appear in the chats.
Recently, in May of this year, the American company held an event focused on marketing and offered more information on this methodology with which they will monetize. Ads will arrive at WhatsApp in 2020.
The ads will have a format similar to the one we saw in the Stories of WhatsApp Instagram.
That is, they will appear when navigating the States: the user can skip them or request more information, in case the product or service promoted is of interest.
WhatsApp will not only "copy" the advertising mechanics of your close relatives. The messenger is also expected to move towards deeper integration with Instagram Y Facebook.
Recently it was learned that the Californian firm has in mind to add its name to the applications that are its property. In this way, the messenger will be formally called WhatsApp of Facebook.
The email accounts ending in @instagram or @whatsapp will be changed to the format "[email protected]".
A new step
A practical integration between the different messengers is expected. When Facebook He paid about 20 million for WhatsApp, many believed that FB Messenger would disappear. As we know, that did not happen and the courier services lived in relative harmony.
That relationship is preparing to take a new step. It has already been confirmed that WhatsApp, FB Messenger and the messenger of Instagram They will be integrated into a “macro platform”.
This does not mean that some of them will disappear in favor of another, but that it will be possible to send messages between one and another service.
For example, a user can write a message to a contact who is using FB Messenger.
Mark Zuckerberg himself defined this movement with the term "interoperability" and acknowledged that it represents a great technical challenge for the company's engineers.
Silver in the messenger
Facebook He already explained his plans to get on the wave of digital payments. On the one hand, Libra appears, a virtual currency that does not yet have a launch date, which has already generated controversies and complaints in the United States and European Union authorities.
On the other hand, digital payments appear in the messenger. In this case it is WhatsApp Pay, which has a similar operation to the systems offered by companies such as Apple and Google
It is expected that by the end of this year that platform will debut in India (in that country it already works in beta) and then reach markets such as Brazil, Mexico and the United Kingdom.
When will it stand in more countries? That will depend on the stability of the proposal and the feedback that pick up in the places where they will test the payment mechanism.
WhatsApp Pay does not require the user to upload money in the app. What it does is take the information from a debit or credit card, allowing payments to be made from the phone.
Instagram changed its name just like WhatsApp