The novelties of its operating systems take you away from the competition
We all know that in the segment of operating systems for mobile phones and tablets, the main competition that has Apple and its iOS is Google, from the hand of Android. Well, although at some point the firms knew how to be partners in the market, the launches of iOS 8 and OS X Yosemite have done nothing but prove that their paths are separated as never before.
Apple and Google, long different paths
Indeed, although as we said Google and Apple They knew how to work together at some point, the relationship began to break down when those of Cupertino canceled the use of the map system of the famous search engine, Google, on their devices with the arrival of iOS 6. After this, the interest of the executives of Apple for developing its own search engine, based on the Siri assistant, neither more nor less than in the category that Google has been in charge of for a decade.
Now, with the arrival of the new operating systems for mobile devices and computers, iOS 8 and OS X Yosemite, we can see that Apple has decided to walk away like never before from Google software. Even some rumors indicate that Google search in these ecosystems could be banished forever in a short time, as the CultofMac portal points out.
Of course, after the arrival of Bing as a second search engine integrated into the Safari browser on iOS, and the recent news that for the eighth version of the operating system of Apple It would also add another option, such as DuckDuckGo, it is clear that there is a war declared to Google. As we said, it is no accident that DuckDuckGo itself is famous for its privacy and security options, which have been criticized so much to those of Mountain View lately.
Latent tension sustained only by a contract
Those who have seen the last keynote of Apple, last Monday, you will have also noticed that the only mention of Android was made by the firm's own CEO, Tim Cook, and was not friendly, but to be ironic about his safety. If we remember the times when Steve Jobs presented advances from the hand of Eric Schmidt, one of Google's strong men, on the same stage, it is clear that times have changed.
Even remember that if in the devices of Apple There is still some vestige of Google as a search engine, this has to do with the fact that in 2011, before the hostilities between the firms, a new collaboration contract had been agreed, which is still in force. As is clear after all this, and this is usually heard in the vicinity of Cupertino, to Apple "Better means: away from Google" more and more.